Company Information

  

Address: BUILDING NO. H, NO. 1188 WANRONG ROAD
ZHABEI DISTRICT 
City: SHANGHAI 
State:  
Zip Code: 200436 
Telephone: (86-21)6095 6000 

Description of Business

Primary SIC Code: 5961
(As filed with the SEC)  

We, Baozun Inc., are an exempted company incorporated under the laws of the Cayman Islands on December 17, 2013. We changed our holding company's name from Baozun Cayman Inc. to Baozun Inc. in March 2015. We are a holding company and operate our business through our wholly-owned subsidiaries and a PRC consolidated VIE. We commenced operations to provide brand e-commerce solutions in China in August 2007 through Shanghai Baozun, a PRC limited liability company founded by our CEO Mr. Vincent Wenbin Qiu, our COO Mr. Junhua Wu, Mr. Michael Qingyu Zhang and several other individual investors, or collectively, the Founding Shareholders. Shanghai Baozun, our wholly-owned subsidiary, provides integrated brand-e-commerce solutions to our brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment.  ... More ...  

Per Share Overview

Date 12-mos Rolling EPS Dividend P/E Ratio
12/20160.23NA52.48
12/2015-0.01NAN/E

Key Financial Ratios and Statistics

FYE: 12/31

Profitability 2016 Leverage 2016
Net Inc/Comm Equity0.05Total Liab/Total Assets0.34
Net Inc/Total Assets0.04Total Liab/Inv Cap0.55
Net Inc/Inv Cap0.06Total Liab/Comm Equity0.45
Pretax Inc/Net Sales0.03Interest Coverage RatioNA
Net Inc/Net Sales0.03Curr Debt/Equity0.07
Cash Flow/Net Sales0.00LTD/EquityNA
SG&A/NetSales0.41Total Debt/Equity0.07
Asset Utilization   Liquidity  
Net Receivables Turnover5.62Quick Ratio2.33
Inventory Turnover5.74Current Ratio2.72
Inventory Day Sales0.02Net Rec/Curr Assets0.34
Net Sales/Work Cap2.47Inv/Curr Assets0.14
Net Sales/PP&E33.60  

Income Statement (Millions)

  12/31/2016 12/31/2015 3/31/2015 12/31/2014
Total Revenues(Net Sales) 487.84 400.15 76.97 255.39
Cost of Goods Sold 276.55 267.31 52.09 175.07
Selling & Admin Exps 198.34 131.54 24.44 89.48
Operating Income 12.96 1.30 0.44 -9.16
Interest Exp 0.00 0.00 NA 0.25
Pretax Income 14.71 4.13 NA -9.33
Other Income 1.75 2.83 0.01 0.08
Net Income Bef Extraordinary ... NA NA NA NA
Net Income 12.47 3.48 0.32 -9.64

Balance Sheet (Millions)

Assets 12/31/2016 12/31/2015 3/31/2015 12/31/2014
Cash & Short Term Investments 145.07 136.35 33.36 39.38
Receivables - Total 106.38 67.30 56.79 47.45
Inventories - Total 44.91 51.49 31.87 39.17
Total Current Assets 311.97 272.40 126.02 132.10
Net Property, Plant & Equipment 14.52 9.12 5.82 4.87
Total Assets 340.78 290.93 137.55 140.64
Liabilities        
Accounts Payable 98.01 96.04 58.54 60.68
Debt in Current Liabilities 16.57 4.79 0.51 2.74
Total Current Liabilities 114.58 100.82 59.05 63.42
Long-Term Debt NA NA NA NA
Total Liabilities 114.58 100.82 59.05 63.42
Stockholder's Equity        
Minority Interest NA NA NA NA
Preferred Stock NA NA NA NA
Common Stock 0.01 0.01 0.00 0.00
Retained Earnings -33.65 -49.36 -55.03 -52.74
Treasury Stock NA NA NA NA
Total Stockholders' Equity 226.21 190.11 -54.84 -51.94
Total Liabilities and Stockholders' Equity 340.78 290.93 4.22 11.48

Cash Flow Summary (Millions)

Categories 12/31/2016 12/31/2015 3/31/2015 12/31/2014
Net Cash Provided by Operating Activities 1.93 0.34 -1.36 -10.72
Net Cash Provided by Investing Activities -17.19 -19.55 -2.81 -4.92
Net Cash Provided by Financing Activities 30.32 105.91 -0.67 24.36

Annual Summary Data (Millions)

Year Sales Net Income EPS
12/2013251.38-6.24--
12/2014255.39-9.64--
12/2015400.153.48-0.01
12/2016487.8412.470.23
Growth Rates24.73----

Stock Ownership

Type Date(Q,M) No. Owners Shares Held (000s) % Own
Institutional09/30/1710515,83010.58




Report Date : 10/16/2017

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