Company Information

  

Address: BUILDING NO. H, NO. 1188 WANRONG ROAD
ZHABEI DISTRICT 
City: SHANGHAI 
State:  
Zip Code: 200436 
Telephone: (86-21)6095 6000 

Description of Business

Primary SIC Code: 5961
(As filed with the SEC)  

We, Baozun Inc., are an exempted company incorporated under the laws of the Cayman Islands on December 17, 2013. We changed our holding company's name from Baozun Cayman Inc. to Baozun Inc. in March 2015. We are a holding company and operate our business through our wholly-owned subsidiaries and a PRC consolidated VIE. We commenced operations to provide brand e-commerce solutions in China in August 2007 through Shanghai Baozun, a PRC limited liability company founded by our CEO Mr. Vincent Wenbin Qiu, our COO Mr. Junhua Wu, Mr. Michael Qingyu Zhang and several other individual investors, or collectively, the Founding Shareholders. Shanghai Baozun, our wholly-owned subsidiary, provides integrated brand-e-commerce solutions to our brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment.  ... More ...  

Per Share Overview

Date 12-mos Rolling EPS Dividend P/E Ratio
12/20170.18NA175.33
12/20160.23NA52.48
12/2015-0.01NAN/E

Key Financial Ratios and Statistics

FYE: 12/31

Profitability 2017 Leverage 2017
Net Inc/Comm Equity0.11Total Liab/Total Assets0.39
Net Inc/Total Assets0.07Total Liab/Inv Cap0.72
Net Inc/Inv Cap0.13Total Liab/Comm Equity0.64
Pretax Inc/Net Sales0.06Interest Coverage Ratio63.24
Net Inc/Net Sales0.05Curr Debt/Equity0.12
Cash Flow/Net Sales-0.04LTD/EquityNA
SG&A/NetSales0.48Total Debt/Equity0.12
Asset Utilization   Liquidity  
Net Receivables Turnover4.25Quick Ratio1.81
Inventory Turnover5.66Current Ratio2.15
Inventory Day Sales0.01Net Rec/Curr Assets0.51
Net Sales/Work Cap3.15Inv/Curr Assets0.16
Net Sales/PP&E12.54  

Income Statement (Millions)

  12/31/2017 12/31/2016 12/31/2015 3/31/2015
Total Revenues(Net Sales) 637.10 487.84 400.15 76.97
Cost of Goods Sold 294.45 276.55 267.31 52.09
Selling & Admin Exps 303.29 198.34 131.54 24.44
Operating Income 39.36 12.96 1.30 0.44
Interest Exp 0.65 0.00 0.00 NA
Pretax Income 40.64 14.71 4.13 NA
Other Income 1.93 1.75 2.83 0.01
Net Income Bef Extraordinary ... NA NA NA NA
Net Income 32.07 12.47 3.48 0.32

Balance Sheet (Millions)

Assets 12/31/2017 12/31/2016 12/31/2015 3/31/2015
Cash & Short Term Investments 93.10 145.07 136.35 33.36
Receivables - Total 193.55 106.38 67.30 56.79
Inventories - Total 59.07 44.91 51.49 31.87
Total Current Assets 378.28 311.97 272.40 126.02
Net Property, Plant & Equipment 50.82 14.52 9.12 5.82
Total Assets 457.01 340.78 290.93 137.55
Liabilities        
Accounts Payable 142.18 98.01 96.04 58.54
Debt in Current Liabilities 33.78 16.57 4.79 0.51
Total Current Liabilities 175.97 114.58 100.82 59.05
Long-Term Debt NA NA NA NA
Total Liabilities 179.21 114.58 100.82 59.05
Stockholder's Equity        
Minority Interest 2.67 0.00 NA NA
Preferred Stock NA NA NA NA
Common Stock 0.02 0.01 0.01 0.00
Retained Earnings -3.84 -33.65 -49.36 -55.03
Treasury Stock NA NA NA NA
Total Stockholders' Equity 277.80 226.21 190.11 -54.84
Total Liabilities and Stockholders' Equity 457.01 340.78 290.93 4.22

Cash Flow Summary (Millions)

Categories 12/31/2017 12/31/2016 12/31/2015 3/31/2015
Net Cash Provided by Operating Activities -25.96 1.93 0.34 -1.36
Net Cash Provided by Investing Activities -97.85 -17.19 -19.55 -2.81
Net Cash Provided by Financing Activities 25.75 30.32 105.91 -0.67

Annual Summary Data (Millions)

Year Sales Net Income EPS
12/2013251.38-6.24--
12/2014255.39-9.64--
12/2015400.153.48-0.01
12/2016487.8412.470.23
12/2017637.1032.070.18
Growth Rates26.17----

Stock Ownership

Type Date(Q,M) No. Owners Shares Held (000s) % Own
Institutional06/30/1817827,16915.99




Report Date : 7/9/2018

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